Strategic Intent

​​​​​​​​​​​​​​Strategic Intent

MENA’s International Bank of the Future.​

Strategic Pillars​​
  • ​Accelerate our core businesses.
  • Maximise the value of our digital units.
  • Strengthen our operating model.​
Our Core Values
  • Client Centric
  • We are committed to knowing our customers and developing long-term relationships.

  • Collaborative
  • We work together as one team across our international network, providing a superior client experience.

  • Consistent
  • We are trusted to deliver every time in the right way, demonstrating integrity to all our stakeholders.


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