Reopening of the Bank ABC Sousse branch: “A Digital Branch designed for you”

2024-07-03

Always at the heart of innovation, Bank ABC Tunisia continues the transformation of its commercial network and today it is the Sousse branch which has a new modern and innovative look to become a Digital Branch like the two Ariana and Laico branches which embody the new visual identity of the Bank ABC Group and meet the evolving needs of our customers.

This branch concept is based on two distinct but complementary customer experiences: First, "Inspire" resulting in a refined environment where customers can carry out their transactions using new banking technologies. Then, "Embrace" which consists of a warmer and more exchange-oriented space allowing customers to interact with their account manager in complete confidentiality.

The "Customer at the center of our activity" being always at the heart of our Bank's strategy, the Sousse branch has been completely renovated according to high-end standards. The agency benefiting from a strategic location on one of the main axes of the city of Sousse, today offers a refined and ergonomic digital universe where various services are offered:

Digital screens and connected tablets
A lounge compartment for Individual and Business Account Managers
A counter for banking transactions
A Self-Service Area open 7/7, providing access to an Automated Teller Machine (ATM) where various services are offered.

This intelligently designed space offers more flexibility to our customers and prospects.

Mr. Saber Ayadi, CEO Bank ABC cut the digital ribbon during the inauguration ceremony of the reopening of the branch which took place on Thursday, June 27 in the presence of customers, institutions, ManCom, the Sousse Retail team, representatives of Wholesale Banking and the Support Department.

“The concept of a digital branch was highly praised by our customers. It meets highly targeted criteria for a high value-added customer relationship. Our teams remain our lever for success thanks to their skills, know-how and listening skills, thus guaranteeing our customers an ultra-premium service. We will continue to develop together ‘The bank of the future’”, adds Mr. Saber Ayadi, CEO Bank ABC Tunisia.