Strategic Intent

​​​​​​​Strategic Intent

To be MENA’s leading international bank.

Our Objectives​
  • To unlock the full potential of our global wholesale bank.​
  • To digitise retail banking in MENA and grow our commercial banking in Brazil.​
  • To enhance our operating model to increase resilience and strengthen culture.
  • To seek inorganic growth opportunities and improve returns.
Our Core Values
  • Client Centric
  • We are committed to knowing our customers and developing long-term relationships.

  • Collaborative
  • We work together as one team across our international network, providing a superior client experience.

  • Consistent
  • We are trusted to deliver every time in the right way, demonstrating integrity to all our stakeholders.


​​