Strategic Intent
 
   To be MENA’s leading international bank.
Strategic Objectives
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      To create a high performing client-centric bank. 
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      To continue to grow our primary banking franchises in MENA and Brazil. 
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      To seek inorganic opportunities that will complement our primary markets, international network and capabilities.
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      To enhance the Group's operating model whilst preserving our organizational health. 
 
Our Core Values
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      Client Centric 
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      Collaborative 
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      Consistent